Blueboots’ Vision

We, at Blueboots Farm, want to revolutionize the local food culture that emphasizes on quality, sustainability and traceability

Growing up in a diverse and rich land, often times we take our land for granted. As we experience living abroad, we started to realize how blessed we are with rich soil and tropical climates. And as we take a closer look, we started to realize how vast the food industry has grown. Unfortunately, this growth has made the root of food distance from its consumers.  A lot of young people don’t know how some fruits or vegetables look like before it’s processed. Most importantly a lot of people has forgotten how to grow like the old days, organically. Organic farming is actually not a new thing. If you look back and think about the farming back in the days, they probably didn’t have the knowledge and/or technology to use pesticides etc. In many Indonesian farms , farmers used local plants or herbs such as suren and neem to minimize pests that destroy their crops. They also often use their kitchen waste as a compost. It was the high demand (due to the scarce of food during wars) that pushes them to industrialize farming, where they maximized crops’ growth through technology. However, this ‘forced’ growth was not fully evaluated, neither was it sustainable. In order for farmers to keep growing ‘good crop’ they needed to keep buying ‘good seeds’ and pesticides, which might be more costly compared to how much they could sell their crops. The price was even lower if they had to sell it to the middlemen, also known as tengkulak.

As we learned about this issues we were encouraged to face the challenge. We wanted to show to others that growing organically & sustainably is not impossible. And since not everyone have the time to grow their own food, we want to be able to provide some options for their daily supplies by reintroducing some of the classic recipes of processing harvests in a modern & fun way.

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